Problem Detection Study - un tool BBDO
Tocmai ce am dat pe net peste o prezentare foarte buna a unui tool BBDO: Problem Detection Study. Trece prin cam toate detaliile posibile (gandul din spate, metodologie in 6 pasi, exemple concrete) si parerea mea este ca merita citit si analizat.
Gandul este pe atat de simplu, pe atat de corect:
People are better at complaining than telling you what to do. If you ask consumers what they want they will seldom tell you anything new. The PDS method identifies and ranks problems, needs and opportunities in market priority.
Exemple:
I. Dog Food:
Traditional research: 1. Provide a balanced diet; 2. give nutrition; 3. contain vitamins
PDS: 1. smells bad; 2. no chewing exercise; 3. not available in different sizes
II. The Company: Union health centers
The problem: ”Medical staff too seldom visit the places where people work”
The solution: Special uniforms that stood out, stickers that were put up after every field visit
III. H&M: Try clothes at home
Descarca prezentarea pe: www.acme-eu.org/documents/conf04/2_1Robert_Thams.ppt
June 3rd, 2008 at 2:22 pm
[...] pe teme oarecum asemanatoare: Despre mall-uri: impresii si consideratii personale, Problem detection study: un tool BBDO Posted by Andrea Filed in Dubios, Enervant, Marea Britanie, Romania, Strategie Tags: bere, [...]
June 16th, 2008 at 1:13 am
nu (mai?) merge descarcata prezentarea
June 16th, 2008 at 11:18 am
http://www.acme-eu.org/documents/conf04/2_1Robert_Thams.ppt
merci de observatie